DOUBLE TREE - TIMES SQUARE WEST
Butler partners with the best hotel management companies in the United States to transform loss leading hotel restaurants into reliable profit generators. Staffing, logistics, brand standards are on us, freeing hotel managers to focus on what they do best: heads in beds. Butler absorbs operational expenses and guarantees a monthly rent payment, instantly turning a cost center into a profit driver.
Butler is run by hospitality professionals who understand the needs of the hotel industry. The majority of hotels lose money operating their restaurants. Profit margins for hotels with onsite restaurants are up to 30% lower than limited- and select-service properties. In taking on hotel F&B costs and responsibilities, Butler insulates our hotel partners from financial strain while simultaneously driving the evolution and refinement of the guest experience.
With Restaurants by Butler in charge of an onsite restaurant, hotel managers can focus on what they do best: booking and guest experience. By reducing labor costs and ensuring brand standards compliance, managers and operators can increase ADR, improve brand scores, and increase profits.
Because Butler works across brands, service levels, and management groups, Butler is able to exceed your needs while simultaneously paying you rent. When you partner with Butler to run your onsite restaurant, Butler customizes a setup and experience that exceeds your brand standards. Butler assumes responsibility over your F&B staff, trains your front desk on the new Butler experience, and provides customized technology to ensure a seamless guest experience from check-in to restaurant to room.
Standard by Butler is a fresh, casual bar and grill experience offering guests convenient food options, along with local craft beers and specialty cocktails. Featuring lush greens and wooden details, our contemporary Standard brand restaurants are a comfortable, relaxed atmosphere, whether dining alone or with a crowd. Our handpicked menus feature something for everyone to enjoy, from starting your day with our breakfast classics, to ending your night with a local favorite.
Prime By Butler puts an upscale twist on the classic American brasserie, featuring a cosmopolitan menu with a focus on local flair. Our sleek and polished aesthetic features ambient candle light and pops of art deco throughout the space, linking modern dining to a timeless past. Whether a special occasion or an important business lunch, our curated menus offer the most decadent of flavors with elegantly paired cocktails and wines available.
Butler structures restaurant leases to share the upside of increase revenue with the hotel with a base + % structure. While simultaneously re-hiring over 90% of on-site employees with competitive salaries and benefits, Butler ensures a seamless transition and knowledge transfer from the most experienced staff.